If You Shake These Trees, Blog Posts Will Fall Out
If your company’s blog has more than 5 posts — congratulations. 80% of corporate blogs are abandoned before that point. You too will run dry if you don’t continually refill your reservoir of ideas....
View ArticlePutting a Ring on Social Media Engagement: A Meme Proposal
Earlier today, this post went up on BuzzFeed from Len Kendall asking his long time girlfriend (and employee of McDonald’s), Katie Holland, for her hand in marriage. He also asked readers to post their...
View ArticleSmart Social Media Blog Posts About Pinterest
Pinterest has generated thoughtful social media content from some of the industry’s leading minds. From the first angel investor to critical analysis of how much traffic Pinterest refers to other...
View ArticleOrganize Your Social Media Editorial Team
To carry out a comprehensive content marketing plan, you’ll need a team of enthusiastic writers and creators who ideally have some business background to boot. A larger organization may have an entire...
View ArticleWebinars, White Papers, and 7 Other Content Types to Serve Your Community
What’s the best content format? That depends on several factors: Resources. If you’re blessed with deep pockets and a large team, advance on multiple fronts with all these formats. If you’re a...
View ArticleBest Blog Posts for Social Media Influencer Outreach
Influencers have long been part of marketing, and they need to be part of your social media outreach. An influencer is not just someone with a large Twitter following, but someone who can influence...
View Article3 Keys to Creating Mind-Blowing Social Media Content
Content Marketing World was a conference of inspirational ideas, insights and approaches to creating smart, sales-driven, “holy smokes” content (the latter was coined by Social Media Explorer’s Jason...
View Article10 Ways to Create Social Media Content That Succeeds
Working in social media is a blast but what’s even more exciting is sharing my passion for content marketing. At Dreamforce 2012, Dave Thomas and I teamed up at the Advanced Content Strategies session...
View ArticleHow to Extend the Life of Your Social Media Content
Sesame Street has been doing a great job re-using older content and creating new content for the web to keep their brand thriving. The best thing you can do for your brand right now is give it a...
View Article50 Traffic-Driving Blog Post Ideas
As a blog editor, I find that more than getting writers, calls to action, editorial calendars and great photos, I’m helping writers discover topics and format great posts. Surely I’m not the only...
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