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If You Shake These Trees, Blog Posts Will Fall Out

If your company’s blog has more than 5 posts — congratulations. 80% of corporate blogs are abandoned before that point. You too will run dry if you don’t continually refill your reservoir of ideas....

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Putting a Ring on Social Media Engagement: A Meme Proposal

Earlier today, this post went up on BuzzFeed from Len Kendall asking his long time girlfriend (and employee of McDonald’s), Katie Holland, for her hand in marriage. He also asked readers to post their...

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Smart Social Media Blog Posts About Pinterest

Pinterest has generated thoughtful social media content from some of the industry’s leading minds. From the first angel investor to critical analysis of how much traffic Pinterest refers to other...

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Organize Your Social Media Editorial Team

To carry out a comprehensive content marketing plan, you’ll need a team of enthusiastic writers and creators who ideally have some business background to boot. A larger organization may have an entire...

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Webinars, White Papers, and 7 Other Content Types to Serve Your Community

What’s the best content format? That depends on several factors: Resources. If you’re blessed with deep pockets and a large team, advance on multiple fronts with all these formats. If you’re a...

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Best Blog Posts for Social Media Influencer Outreach

Influencers have long been part of marketing, and they need to be part of your social media outreach. An influencer is not just someone with a large Twitter following, but someone who can influence...

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3 Keys to Creating Mind-Blowing Social Media Content

Content Marketing World was a conference of inspirational ideas, insights and approaches to creating smart, sales-driven, “holy smokes” content (the latter was coined by Social Media Explorer’s Jason...

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10 Ways to Create Social Media Content That Succeeds

Working in social media is a blast but what’s even more exciting is sharing my passion for content marketing. At Dreamforce 2012,  Dave Thomas and I teamed up at the Advanced Content Strategies session...

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How to Extend the Life of Your Social Media Content

Sesame Street has been doing a great job re-using older content and creating new content for the web to keep their brand thriving. The best thing you can do for your brand right now is give it a...

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50 Traffic-Driving Blog Post Ideas

As a blog editor, I find that more than getting writers, calls to action, editorial calendars and great photos, I’m helping writers discover topics and format great posts. Surely I’m not the only...

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