Best Blog Posts for Social Media Influencer Outreach

Influencers have long been part of marketing, and they need to be part of your social media outreach. An influencer is not just someone with a large Twitter following, but someone who can influence someone to take an action. In social media, those actions can be to click on a link, share a post or sign-up for a product demo. Influencers can turn a detractor into a fan, or a non-customer into a customer.

Ready to get started? We gathered our most popular blog posts on the subject. So bookmark this, tweet it, email it around, or even (gasp!) print it. This will help you create and excel at a successful approach to influencer outreach.

How To Find and Friend Your Influencers

Start developing relationships with influencers. Learn how to search for them, reach out, measure and deepen relationships. Read the post.

Reward Your Social Media Super Fans

Engage with fans in unique ways – invite them to your events, give them tours of your business, and even let them demo new products. Read the post.

 3 Ways to Stay Connected Beyond Social Media

Connecting with influencers doesn’t need to only happen online. Have in-person meetings, meet up at conferences and events, hop on a Google Hangout or follow up one-on-one. Read the post.

How My Company Gained 40,000 Followers … Without Being Sleazeballs

Eric T. Tung shares how he grew fans and followers from 400 to 40,000 in less than a year using these 14 ideas for quality engagement with influencers. Read the post.

 30 Ways to Engage Your Social Media Influencers

Start with one or two or hit the ground running with all 30 ways to reach out to and engage with your influencers. Read this post.

Finding your Brand Ambassadors

Use these metrics to identify and measure your influencers including Net Promoter Score, Brand Advocacy Quotient and MotiveQuest’s Online Promoter Score and more. Read the post.

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